Meet The Team: Liz, Marketing Manager
Here at Create Gift Love each of our team members plays an important part in ensuring the success of the business. Our 'Meet the Team' feature will give a more in-depth overview of what we do, how we work together and what it feels like to be one big happy family! Here's an insight into the world of a marketeer, Liz our Marketing Manager:
How long have you worked at Create Gift Love?
What’s your background and how did you end up working with wood?!
From studying Film and Television Production at university to carving a career in marketing within the Outdoor and Craft industries to now most recently the Lifestyle/Gifting sector, I thrive off of versatility and enjoy a good challenge. If you're passionate about the product you're marketing then your job is a dream come true and that's exactly how I feel. The product at Create Gift Love speaks for itself and having built my profession in different industries I can bring a good, all round knowledge to the table.
What’s your favourite product and why?
My favourite product is the Animal Print Coaster Set. Who doesn't love a bit of animal print and the engraving on the wood is simply divine!
Describe a day in the office/workshop.
After drinking a strong coffee I check my emails responding to any PR requests that may have come in overnight. I also have a little look at what's trending across social media platforms and digest any Google Alerts relevant to our industry. A key part of my role is to maintain the running of our website as well as our presence on Not on the High Street. Therefore if there are any new web graphics to be uploaded or new product innovation to install, it is my duty to oversee our web maintenance.
Dependent on the time of year I could be doing anything from organising our stand at an exhibition, writing press releases for a particular occasion, working with web developers on a re-brand or sending out product samples to celebrities and influential bloggers. I oversee the whole marketing spectrum.
What are the busiest times of the year for you?
Although Christmas and Father's Day is when we manufacture the most amount of orders in the workshop, my working week is constantly busy as I continue to raise awareness of the Create Gift Love brand. There's always the next promotional campaign, competition or sample to be made.
What’s the most challenging aspect of your job?
Quantifying results, especially in PR but our recent social media campaigns are a great way to see instant reward.
What’s the best thing about working at Create Gift Love?
The people, the product, the passion.
Describe yourself in 3 words.
Enthusiastic, driven, curly!