Who the client is

The Distinguished Gentleman’s Ride is an annual worldwide motorcycle rally which raises funds and awareness for prostate cancer research and men’s mental health. It unites classic and vintage bikes with riders dressed in their sharpest suits and has raised over 24.5m USD since its launch in 2012.

What we suggested

Our brother company, Man Gun Bear, were local sponsors of the Bournemouth and Poole ride in September 2019. To raise funds we designed an exclusive Bournemouth and Poole DGR leather keyring for riders to purchase on the event day and on our online site, with 100% of the proceeds being donated. Each keyring was traditionally debossed with “DGR Bournemouth and Poole Rider” on the front and we offered complimentary personalisation on the back, as a memento of the event day for participants.

We used a traditional tan brown leather to make the keyrings, fitting for the vintage style of the event. We work closely with a British supplier to source the finest veg-tanned leather, with plenty of natural oils in the hides. The oils give the leather a pulled up distressed look from use, perfect for the nature of the event, and the vintage feel was further added to by the traditional debossed finish.

As the keyring was a Man Gun Bear exclusive and not official DGR merchandise we designed the logo used ourselves, working closely with the local event organisers for guidance. Logo design is a service we can assist with when working on client projects and we often provide advice for the best process for company logos. In this instance we had a custom branding plate made to allow us to deboss the logo into the leather. Once finalised we can typically have plates made in 3-5 days for client logos which allow us to blind deboss or foil into the leather. This is a very popular finish and gives a luxurious, professional feel. We can source coloured foils to match company brand guidelines where required.

The DGR keyring profiles were cut using a clicker press, debossed and personalised on the hot press, and finished by hand with solid brass fixings. This resulted in a high quality vintage aesthetic which was popular with the Bournemouth and Poole riders on the event day, raising over £800.

Need help with promotional keyrings for your event? Get in touch. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book

HOW IT WAS ACHIEVED

The DGR keyring profiles were cut using a clicker press, debossed and personalised on the hot press, and finished by hand with solid brass fixings. This resulted in a high quality vintage aesthetic which was popular with the Bournemouth and Poole riders on the event day, raising over £800.

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